2022 Real Estate Websites
3 Reasons why people go to your website – not for your technology IDX
What is the Key Role that real estate websites should play?
Credibility
When people visit your real estate website, they're not just looking for the most high-tech IDX platform. They're seeking validation. Prospective clients want to understand who you are, read reviews, watch videos, and learn more about what you do and, most importantly, why you do it. To address these concerns, we recommend creating a dedicated page on your IDX site for buying or selling, including text testimonials for condos, homes, and rentals. You can also showcase the number of transactions you and your team have closed, your professional biography, and blog posts. But the key is highlighting what others say about your real estate business and how you handle it.
Trust
The content you've created across social media, blogs, and videos is the foundation of your website and helps to establish trust with visitors to your central funnel. To further strengthen your credibility, it's important to prominently display any relevant business or professional certifications on your real estate page. Video testimonials are particularly effective at building trust, so consider asking clients to share their experiences on camera.
In today's review-driven economy, staying modern and leveraging video testimonials to showcase your expertise is crucial. By taking these steps, you can create a website that instills confidence in potential clients.
To Book an Appointment
Your IDX website is a static brochure and an active tool for clients to book appointments and engage with your business. Instead of simply providing an email or phone number, you should have a prominent button on your website that says “Schedule a Showing” or “Make an Appointment,” which directs clients to a link to schedule a visit easily.
In today's fast-paced world, people are used to booking everything online, from flights to restaurant reservations. By providing a convenient and easy-to-use appointment scheduling system on your website, you're meeting the expectations of modern consumers and giving them the tools they need to engage with your business on their terms.
To learn more about creating a real estate website that truly works for your business, visit pandaidx.com for a complete turnkey solution.
Contact Marco at marco@pandaidx.com
or call 305-988-2774 to get started today.
